Zara marketing plan - 2438 Words

Marketing European School of Economics, New York Campus Student: Adina Dairbekova Professor: La Perla 20th December 2013 TABLE OF CONTENTS INTRODUCTION This academic paper analyzes the marketing aspects and theories that are being applied to the company Zara, and analyzes and evaluates the marketing performance of the company. The report will cover the following topics: 1. The production of a concise external marketing audit by using PESTEL and SWOT analysis and Porter’s five forces, and the identification of key issues facing the organization arising out of the audit 2. The explanation of the organization’s current segmentation, targeting and positioning (STP)†¦show more content†¦Ã µconomies and this situation is relevant for mÐ °ny companies. (TheGuardian, 2010) Economic factors: The U.S. economy a constantly growing economy. The currency of the us dollari s weaker compared to the Euro that is used in Spain, so for Zara’s Headquarters is easier to finace american business. Socio-Cultural factors: Population growth rate is 0,9 % (WorldBank, 2013) Age structure suggests that the trend for young man and woman mooving to the United States is growing. Online shopping facilitates the shopping for many consumers Technological factors: One of the main Zaras competitors is HM that are producting most of the goods in Asia , countries with cheaper labour cost. Zara is producing most of the clotes outside of the US, therefore the technological aspect is not very applicable. Environmental factors: Growth of enviormental awarness in the US Special technologies to produce organic cloth Legal factors: Us laws for importing and exporting finished products and raw materials, Taxation SWOT ANALYSIS A Swot analysis is a tool used to evaluate the Strenght Weaknesses Opportunitys and threats of a company, product,person of place. A Swot analysis identifies the internal and external factors that are favourable or unfavourable for the business. Albert Humphrey first introduced this technique in the 1960. (Kerin, 2007) A Swot analysis is one of the mostShow MoreRelatedMarketing Plan: ZARA1571 Words   |  7 Pages IV. Swot Analysis V. Marketing objective and goals VI. Marketing Strategy and Tactics VII. Implementation and Control De La Salle University-Dasmarinas Bachelor of Sciences in Business Administration major in Human Resource Development Management Zara Clothing Company Marketing Plan By Mr. Carl Jastine Eugenio Ms. Angelica May Ignacio Ms. Mary Christine Agojo Ms. Shenna Mae Reyes Mr. Eric Balaoro I. Executive Summary Zara is the largest retail companyRead MoreZara Marketing Plan Draft3462 Words   |  14 PagesHigher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES (PULLBACKS) TARGET MARKET MARKETING STRATEGIES FINANCIAL PLANNINGRead MoreZara Marketing Plan1529 Words   |  7 PagesConference on Industrial Logistics Zara’s mission: To produce a fashion forward product for the masses Zara Tidbits †¢ Amancio Ortega quit his sales job to start the business with just 5,000 pesetas ($83) †¢ Founded in 1963 as a maker of ladies’ lingerie in the Galician town of La Coruà ±a †¢ Today, 70-year-old chairman and majority shareholder, Mr Ortega, is Spain’s richest man. Zara †¢ Flagship enterprise of Inditex (2001 IPO) †¢ Sales of 3.2 billion â‚ ¬, EBIT of 476.1 million â‚ ¬ in 2003 and EBITRead MoreZara Marketing Plan2293 Words   |  10 Pagessummary General introduction (including a concise consumers and category market/ trend overview) Entry mode -The suitable mode of entry for Zara to enter the clothing industry in Vietnam is franchising. -As Vietnam’s joint venture regulations are strict; the Vietnamese investors must own at least 51% of the enterprise’s capital. This will create some difficulties to Zara in term of controlling the business. -Therefore, franchising is more suitable because the mode of entry is suitable for entering a smallRead MoreSwot Analysis : Marketing Planning1708 Words   |  7 PagesMarketing planning is the process that enterprises focus on customers’ needs, organize various business activities, through concerted mutual product strategy, pricing strategy, promotion strategy and placing strategy to provide customers with satisfactory goods and services, and then achieve business goals (Piercy Morgan, 1994). Some scholars think that adopting benchmarking in marketing planning is easier to lead imitation. Enterprises tend to set competitor s marketing activities as templatesRead MoreMarketing4467 Words   |  18 PagesThe marketing strategy comparison between HM (in UK )and Metersbonwe company CHENG YI PSB Academy Abstract Clothing brand chain has been a trend over the world, which has gained much profit for the clothing retailers, such as HM, ZARA, CA and so on. They are very good at using their special marketing strategies to manage their brands. While in China, there are many brands try to use this manage model, whereas, they are still inexperienced, whose marketing strategies shouldRead MoreZara Is A High Fashion Concept1396 Words   |  6 PagesZara is a high-fashion concept store offering apparel, footwear and accessories for women, men, and children, from newborns to adult age 45. Zara stores have two basic product lines: men’s clothing, women’s clothing and children’s clothing representing respectively 22%, 58% and 20% of sales. Each of these clothing lines consists 5- sub-categories which are lower garment, upper garment, shoes, cosmetics and complements ( Shankar, Verzosa and Mittias, 2009, para 10). It is possible see some examplesRead MoreFast Fashion Industry: Growth of Zara and Inditex Essay1532 Words   |  7 Pagesfast fashion approach is Zara (Hayes Jones, 2006). Zara is a child company of the parent company Inditex. Zara stores have established the stride for merchants around the globe in creating and shipping fashionable clothing (â€Å"Case 3-4. Continued Growth for Zara and Inditex†, 2013). Their marketing approach has helped them become extremely successful in terms of providing the customer with. International marketing strategies and its efficiency assists in the expansion of Zara. Cultural understandingRead MoreEssay on Zara Case1442 Words   |  6 Pageseconomics, is low cost, high control, and quick turnaround. Zara is just one of six retail stores operated by, Inditex, the parent company. Inditex owns Comditel, a subsidiary, which manages the dyeing, patterning, and finishing of gray fabric and supplied finished fabric to external as well as in-house manufacturers. By owning this company, Zara is able to maintain low cost production while being able to finish fabric in a week. Zara has the ability to obtain its main raw materials as well asRead MoreNew Retail Shop in Plovdiv- Zara1497 Words   |  6 PagesProject Executive Summary In recent months, Zara has observed the demand for a second retail shop in Bulgaria, located in Plovdiv. Therefore, the business aspect for this project is the growing and developing of the trademark Zara. The fact that Zara already has its first shop in Bulgaria (Sofia) and the profits are really higher, leads to the assumption that the project for opening a second shop will gain even higher results in the future. What is more, there is an analysis that shows the more

Contrast the Life of the Heian-Era Courtier with That of...

1. Compare and contrast Medieval Europe with Medieval Japan using examples from three levels of society. †¢ The feudal system of Japan and the feudal system of Europe shared similar structures and values. †¢ The two feudal systems differed in many ways. These differences can be seen in the areas of religion, literature, and the role of women. †¢ The impact of both Japanese and European feudalism is still felt today. ESSENTIAL QUESTION What similarities did the feudal societies in Europe and Japan share? Japanese and European feudalism shared a number of similarities—both in political structure and in social values. Two Feudal Systems Both the European and Japanese feudal systems developed as a result of a weak central government.†¦show more content†¦The woman’s father and future husband often made this decision. In addition, women were expected to stay at home. They were trained in household chores, such as sewing, spinning, weaving, and farming. Women in Japan Women in feudal Japanese society enjoyed more equal status with men. In samurai families, women were allowed to inherit part of the family’s estate. Women could also join Buddhist convents. In addition, they were expected to live up to the values of honor and courage. Often women were trained in the martial arts. In fact, some women became samurai and fought alongside their husbands. Gradually, however, the role of women became more restricted. Europe: Political Economic Social †¢ Kings and large landowners rule in place of central governments. †¢ Most people live and work in a rural setting on farms or manors. †¢ Manors provide residents with much of what they need and become the center of economic and social life. †¢ Society becomes highly structured, with kings at the top followed by nobles, knights, and peasants. †¢ Age of chivalry emerges as knights become highly valued and respected for their loyalty and militaryShow MoreRelatedThe Contrast of the Heian-Era Courtier and the Kamakura Samurai2033 Words   |  9 PagesThe Contrast of the Heian-Era Courtier and the Kamakura Samurai April 29, 2011 The Contrast of the Heian-Era Courtier and the Kamakura Samurai The major periods that shaped Japan’s history and future were the Heian-era of Aristocracy and the Kamakura period of Samurai. The Heian-era and the Kamakura period are interesting because of their differences in social structure, tradition, and culture. In the Heian era, the aristocrat’s social class was sought by many because of their social and culturalRead MoreEssay about Japanese Gardens2462 Words   |  10 Pagesdistinct periods in Japanese history that popularized unique forms of garden style—Heian (781-1185), and the Kamakura (1186-1393). Resulting from these two golden ages of Japanese history came the stroll garden from the former period and the Zen garden from the later. As we shall see, the composition of these gardens where remarkably effected by the norms of architecture and the ideals of popular religion in these eras. Therefor, in understanding each garden style in its context, it essential to also

Mark Twain Argumentative Essay Example For Students

Mark Twain Argumentative Essay Mark TwainMark Twain is proably the greatest American author to ever live. His style of writing changed the world forever. Before Mark Twain everyone wrote on serious topics. Twain was the first American to write comedys. People liked him because never bofore had their been an author who actually could make the reader laugh. Many people wonder how Mark Twian has become the greatest American author. Dr. Elliot Engle says Englands best writer, William Shakesphere, wrote over thirty-five wonderful plays. Mark Twain wrote only seven stories. Most of his stories are about kids. The one story that makes Mark Twain such a great author is the immortal Huckleberry Finn. In 1867 Twain lectured in New York City, and in the same year he visited Europe and Palestine. He wrote of these travels in The Innocents Abroad (1869), a book exaggerating those aspects of European culture that impress American tourists. In 1870 he married Olivia Langdon. After living briefly in Buffalo, New York, the couple moved to Hartford, Connecticut. Much of Twains best work was written in the 1870s and 1880s in Hartford or during the summers at Quarry Farm, near Elmira, New York. Roughing It (1872) recounts his early adventures as a miner and journalist; The Adventures of Tom Sawyer (1876) celebrates boyhood in a town on the Mississippi River; A Tramp Abroad (1880) describes a walking trip through the Black Forest of Germany and the Swiss Alps; The Prince and the Pauper (1882), a childrens book, focuses on switched identities in Tudor England; Life on the Mississippi (1883) combines an autobiographical account of his experiences as a river pilot with a visit to the Mississipp i nearly two decades after he left it; A Connecticut Yankee in King Arthurs Court (1889) satirizes oppression in feudal England (see Feudalism). The Adventures of Huckleberry Finn (1884), the sequel to Tom Sawyer, is considered Twains masterpiece. The book is the story of the title character, known as Huck, a boy who flees his father by rafting down the Mississippi River with a runaway slave, Jim. The pairs adventures show Huck (and the reader) the cruelty of which men and women are capable. Another theme of the novel is the conflict between Hucks feelings of friendship with Jim, who is one of the few people he can trust, and his knowledge that he is breaking the laws of the time by helping Jim escape. Huckleberry Finn, which is almost entirely narrated from Hucks point of view, is noted for its authentic language and for its deep commitment to freedom. Hucks adventures also provide the reader with a panorama of American life along the Mississippi before the Civil War. Twains skill in capturing the rhythms of that life help make the book one of the masterpieces of American literature. .u2dc5980fdbf073a62d07ca8d219869ff , .u2dc5980fdbf073a62d07ca8d219869ff .postImageUrl , .u2dc5980fdbf073a62d07ca8d219869ff .centered-text-area { min-height: 80px; position: relative; } .u2dc5980fdbf073a62d07ca8d219869ff , .u2dc5980fdbf073a62d07ca8d219869ff:hover , .u2dc5980fdbf073a62d07ca8d219869ff:visited , .u2dc5980fdbf073a62d07ca8d219869ff:active { border:0!important; } .u2dc5980fdbf073a62d07ca8d219869ff .clearfix:after { content: ""; display: table; clear: both; } .u2dc5980fdbf073a62d07ca8d219869ff { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2dc5980fdbf073a62d07ca8d219869ff:active , .u2dc5980fdbf073a62d07ca8d219869ff:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2dc5980fdbf073a62d07ca8d219869ff .centered-text-area { width: 100%; position: relative ; } .u2dc5980fdbf073a62d07ca8d219869ff .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2dc5980fdbf073a62d07ca8d219869ff .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2dc5980fdbf073a62d07ca8d219869ff .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2dc5980fdbf073a62d07ca8d219869ff:hover .ctaButton { background-color: #34495E!important; } .u2dc5980fdbf073a62d07ca8d219869ff .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2dc5980fdbf073a62d07ca8d219869ff .u2dc5980fdbf073a62d07ca8d219869ff-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2dc5980fdbf073a62d07ca8d219869ff:after { content: ""; display: block; clear: both; } READ: 12 Angry Men EssayContinue article Advertisement The Essential RumiBarnes ; Noblemore like this Cane River (Oprah Edition)Lalita TademyOur Price: $14.97You Save 40%In 1884 Twain formed the firm Charles L. Webster and Company to publish his and other writers works, notably Personal Memoirs (two volumes, 1885-1886) by American general and president Ulysses S. Grant. A disastrous investment in an automatic typesetting machine led to the firms bankruptcy in 1894. A successful worldwide lecture tour and the book based on those travels, Following the Equator (1897), paid off Twains debts. Twains work during the 1890s and the 1900s is marked by growing pessimism and bitternessthe result of his business reverses and, later, the deaths of his wife and two daughters. Significant works of this period are Puddnhead Wilson (1894), a novel set in the South before the Civil War that criticizes racism by focusing on mistaken racial identities, and Personal Recollections of Joan of Arc (1896), a sentimental biography. Twains other later writings include short stories, the best known of which are The Man That Corrupted Hadleyburg (1899) and The War Prayer (1905); philosophical, social, and political essays; the manuscript of The Mysterious Stranger, an uncompleted piece that was published posthumously in 1916; and autobiographical dictations. Twains work was inspired by the unconventional West, and the popularity of his work marked the end of the domination of American Literature by New England writers. He is justly renowned as a humorist but was not always appreciated by the writers of his time as anything more than that. Successive generations of writers, however, recognized the role that Twain played in creating a truly American literature. He portrayed uniquely American subjects in a humorous and colloquial, yet poetic, language. His success in creating this plain but evocative language precipitated the end of American reverence for British and European culture and for the more formal language associated with those traditions. His adherence to American themes, settings, and language set him apart from many other novelists of the day and had a powerful effect on such later American writers as Ernest Hemingway and William Faulkner, both of whom pointed to Twain as an inspiration for their own writing. In Twains later years he wrote less, but he became a celebrity, frequently speaking out on public issues. He also came to be known for the white linen suit he always wore when making public appearances. Twain received an honorary doctorate from the University of Oxford in 1907. When he died he left an uncompleted autobiography, which was eventually edited by his secretary, Albert Bigelow Paine, and published in 1924. In 1990 the first half of a handwritten manuscript of Huckleberry Finn was discovered in Hollywood, California. After a series of legal battles over ownership, the portion, which included previously unpublished material, was reunited with its second half, which had been housed at the Buffalo and Erie County (New York) Public Library, in 1992. A revised edition of Huckleberry Finn including the unpublished material was released in 1996. Words/ Pages : 1,172 / 24

What Is Darwins Theory Essays - Evolutionary Biologists

What is Darwin's Theory? Many scientists have different understandings and uses of bioengineering. Darwin's Theory on natural selection has stirred up some controversies on whether or not to remain studying and researching for information on the theory. Jeremy Rifkin, a philosopher and environmental activist, portrays in his article the world will be coming to an end if we remain to use bioengineering the way that we have been. He feels it is a waste of time and money to keep researching on Darwin's Theory. Where as Stephen Jay Gould, biology and geology professor at Harvard University, feels that bioengineering is a complex yet useful item in science. He believes if one can understand the history behind the theory, then it would be a useful item for future use. Both authors main view is to create a better environment for humans to live in, but have different thoughts on how to reach the better side. Gould believes "Rifkin does not understand science, therefore he misuses science for political and social purposes- or scientific racism." (Gould, 1985, pg 676) Rifkins outlook on bioengineering is not being totally against it, but as a method that is not useful. He feels that science may be misused and pointless, therefore why have scientists work day and night over projects which are pointless. He doesn't want society to spend so much money on a cause that is what he thinks is worthless. In one case, he says that evolution is a false science. The whole theory of Darwin is fake because it was created due to scientists experimenting over and over again until they came up with some conclusions. He believes scientists should not waste time on tying to find an answer, when it isn't exact. He believes that no one knows the truthful answers unless one has lived through the era. Gould along with many other scientist disagree to that piece of information Rifkin gives. Gould believes that Rifkin doesn't understand science to the full extent. He has no knowledge or experience behind the field, therefore leading him to the wrong answers about science. Most scientists agree because research and experimentation is the way to learn about the past and future. There was also a statement that Rifkin wrote in Algeny, a book about alchemy of genes, that Gould found hilarious. Rifkin wrote about what he had seen at the Galapagos islands: "vultures, condors, vampire bats, jaguars, and snakes." Rifking also wrote, " it was a savage, primeval bloodletting and ferocious, unremitted battle for survival. The air was dank and foul and the thick stench of volcanoes ash veiled the islands with a kind of goulash drape." (Gould, 1985, 682) He gave a very harsh, scary description of the islands. Gould laughs and believes Rifkin has never set foot on the islands. Gould says the total opposite of the environment and physical description of the Galapogas. He says it is a beautiful and there are no harmful animals at the location. Rifkin doesn't totally disagree on science, but is making many false accusations. Hr loves science, but critics believe some of view points against evolution and Darwin's theory do not have enough understanding behind them. Gould believes that Rifkin doesn't comprehend or have enough facts and information on the subject to make a honest opinion. He feels that Rifkin just looks straight and won't look to the side, where he could find deeper information. Many scientists and critics do not appreciate Rifkin's rambling on about science and saying things he doesn't know. Rifkin feels he has a say in anything, and these are his opinions on the matter at hand.